We had a brainstorm this morning about messaging. Yesterday's temporary homepage got the message across, but it was pretty stark, and was picked up in some media as the site shutting down completely.
We wanted to send a more upbeat message, focusing on the fact that we're open for business, the site is still up and we do have a range - albeit limited - of products available. So some new banners have replaced the holding page and we've re-merchandised to highlight the products that we can sell.
We've had one quick result, Retail Week reporting that we've resumed selling a limited range. Let's hope it's the start of something good. Glass half full and all...
Subscribe to:
Post Comments (Atom)
Posts
No comments:
Post a Comment