Faintly ridiculous

I'm often intrigued - well, amused might be a better description - by both people and organisations who are up themselves. I was at a launch party tonight for a new digital media recruitment company at Milk and Honey, a private members' club in Poland Street. An unusual name, although there's nothing wrong with that. 

What is wrong is that the toilets don't have the normal, some might think quaint, signposts that help visitors to find the right facility for their gender. No, this place has to have its uber-trendy lavs labelled either milk or honey. No, I don't get it either. All I know is that I was readying my excuses in milk, or honey, whichever I used.